SEX AND THE CITY

After the sitcom, the movie !

Everyone knows the sitcom: faithful to the format, the movie relates the story of four bests friends, their loves and their lives with a lot of humor and sincerity.

No taboos, everything is happening, and the spectator can't help but smile following the protagonists in their latest adventures!

From my point of view, this movie was like most movies that try to adapt a sitcom to the big screen. 

In other words nothing was new...

Sex and the City is Sex and the City, and the result was without great surprise !

27 dresses

This movie is a real fairy tale. What girl doesn’t dream of meeting her prince charming? But this story doesn’t begin like a dream: In this movie, the heroine hasn’t the perfect life. It seems to be a little bit pathetic… She plays the role of bridesmaid in a lot of weddings. She has a closet replete with some ridiculous dresses but never the one: the wedding dress. She is totally in love with her boss but has never told him. One day, her beautiful sister comes to New York and meets perchance her sister’s boss. They fall in love and poor Jane is in charge of organizing of their wedding!
But of course, she will find her prince charming and be happy for the rest of her life. I won’t tell you who and how. Just know that this funny and romantic movie is the perfect chic flick: love, tears, beautiful guys and laughs!

Bienvenue chez les Chtis (“Welcome to the North of France”)

The North: What a wonderful region of France! That’s what I thought when the movie ended. It was so funny and affecting!
When my friend called me to go to cinema and watch “Bienvenue chez les Ch’tis” with Dany Boon, my first reaction was: Oh my god, I love this girl but am I really obliged to see that? It seems so heavy handed: just a way to make fun of people who live in the North of France. Furthermore, I don’t really appreciate Dany BOON’s sense of humor.
In fact I was really surprised, I totally loved this movie. I was between laughs and tears. The characters are likeable. At the end, you really want to take a trip to “Bergues”! My advice: If you want to have good time, this is the movie for you! Have a nice trip North!

MySpace partners with 3 majors for new music site

The battle between the 3 majors leaders Universal Music Group, Sony BMG and Warner Music Group and the music site MySpace ended.
They will launch an online music venture “MySpace Music” designed to turn the social networking site’s trove of musician profile pages into portals for selling everything from concert tickets and band merchandise to the music itself. This is the new music industry business model.
What will happen exactly?
MySpace will enable artists to sell music downloads, concert tickets, merchandise such as t-shirts through their profile pages and ringtones through News Corp’s Jamba mobile service unit (which owns MySpace).
Fans also will be able stream audio and video for free through the profile pages.

REM release new album on Facebook and MySpace

After Radiohead who allowed fans to decide how much they were prepared to pay for their new album “In Rainbows”, REM debute “Accelerate” across the web too.

Rem are to share their new album on social-networking sites a week before its official release in shops.

The album, Accelerate, will be available for streaming through the I Like application. I Like users will be able to listen the complete album and embed the album on their Facebook, MySpace and Bebo social-networking profile pages.
Other innovation for the group, they invite fans to create their own music video for the album’s first single “Supernatural”.

The music landscape has changed!

Accelerate will be the 14th studio album in a career of two decades for my favourite band.
And their decision to stream the album online first before its physical release is another example of music companies and bands embracing a new digital landscape.
Like Michael Stipe (REM’s lead singer) said about new technologies: “ I think you can either go with it or sit back and watch it happen. I would rather be out on the field than in bleachers”.

There’s an interesting battle between Facebook proper and I Like over will be the mainstay of music on the social utility. To follow...

Freep' Star

Today, I am going to reveal my secret to find vintage clothes at a very great price… I go to a wonderful second-hand clothing shop, called Free'p'star and located at 8 rue Sainte Croix de la Bretonnerie, and at 61 rue de la verrerie, in the Marais district.

The prices are very competitive and there is quick turn-over on the stocks. Colourful dresses from the 70’s and the 80’s, with all kinds of sleeves, all kinds of form : flounced dresses, some with spots, Chinese dresses... are around 10€. The clothes are carefully suspended on racks.

Besides dresses, you can also find shirts, blouses, pull-over, cardigan and jackets made of leather, suede or velvet. In the mezzanine, there is a great collection of hats, caps, handbags and even travel trunks. In the basement, you will find more dresses, jackets and evan some trousers.

The only problem is that the store is so successful that there is always way too much people for such a small shop. The shop front is so beautiful and a bit retro with its green woodwork. On the inside, the decoration is a bit kitsch with its wooden floor and all the small lamps. You immediately feel like you are at home!

August Rush

He grew up in an orphanage, so he didn't know his parents but he persuaded himself that his parents never wanted to abandon him.

Then he discovers that he has a real talent for music.

Even if he never learnt how to play the guitar when he touches the instrument he is able to play a wonderful sound...

Thinking that his parents are at the origin of his gift, he looks for them among musicians.

He goes through differents "steps" from living on the orphanage, to being homeless, to playing music in the street to earn a living...

He begins to be famous, writing his own musical score that he plays in a concert...and his gift brings his parents together !! 

So, at the end of the movie August Rush finds his real parents !

To my mind, this movie was fresh, and when you leave the theater you'll have a big smile on your face, even if the story requires a certain gullibility to be believed !

Omikuji

A practice intended to predict the future, carried out in temples:
1 – In return for a small contribution, pick-up a cylinder containing a small stick.
2 - Shake it, then throw out the stick which you’ll see carries a number.
3 – The number sends you back to a small drawer. Inside there is a paper which tells your future!
4 - The paper has various levels of luck, the most favorable being " daikichi " the lowest being " daikyo ".
To ward off fate, if your luck is bad, you have to tie the paper around a thread or around a tree nearby.

Fugu

The fugu, or fish-moon is a luxurious traditional dish particularly appreciated in Japan. The special feature and the appeal for this fish come from its toxicity. The liver, the ovaries and intestines of this fish contain a neurotoxine. The ingestion of this fish provokes a sudden paralysis of the respiratory and nervous systems.
To add to the charm of this fish-globe, you have to know that there is no antidote!
A fish for people who search for strong sensations!

The movie "SuperGrave"

After "American Pie", "40 years always virgin" and more recently "Pregnant, Instructions for use", here is a new opus so delirious of Teen-Movie.

What is it talking about?

Roughly it’s two buddies (a little bit crazy) that definitely can’t be one without the other one. The intrigue begins with the comeback at the university and the problem it’s that these two inseparable joined two different universities.

The characteristics of 2 characters reflect well the stereotype of the ado a little bit ” flippé” (or not enough). One is rather intelligent and really scared by the life (and especially girls), the other one is obsessed by sex (that arrives at many boys isn’t it? ^ _ ^) and he’s got difficulties to canalize his desire.

In brief you suspect it a little, the film turns around THE first time, this unique night. So exciting and terrifying at the same time, but all our life we remember it.

Useful Buzz

When the "croix rouge" would like to use Internet to make a buzz for a national operation, the buzz become useful ^ _ ^ :

http: // www.robertsenchargera.com

For the small history, Rapp Collins in Paris agreed to unfold a viral site free for the national operation of donations which takes place on May 17th and 18th, 2008.

The site (rather achieved) is composed with cliquables elements in a room :

- Broadcasting of TV spots (of the previous years)
- Viral movies (humoristic)
- Animations games (I was fan of the old mobile game "a snake")
- Dons directly in the web site

The viral implement is especially centered through partnerships on sites with strong audiences as NRJ / Chérie FM / Dailymotion / Ebay.fr / MSN / Laugh and Songs / Nostalgia and Cashstore.fr. Those sites will be able to broadcast humorous flags with animations to make online donations (even small type 2€).

Anyway, good initiative of the "croix rouge" and congratulations to Rapp Collins for a free work.

And to finish a bit of Adriana (yes I know with Robert, Sylvie and so one it's as well ^_^

I like Sushi :-)

Today, I want to have some sushis for my lunch.

So I'm going to talk about an ambiant marketing campaign in several sushi restaurants in London for Japan Airlines.

In each restaurant, you can pick up both sushi and little suitcases (with the price for a flight to Japan written on the labels).

A creative way of getting a message across; without disturbing the given restaurant’s clients in any way!
Why not take a little trip to Japan... maybe you can fit it in between two sushi dinners!

The claim is clear, simple, and atractive.

You like eating sushi?? You'll like eating sushi in Japan with Japan airlines even better.


So now, my real sushi lunch is waiting for me... ;-)

TAKEN

A really good thriller !

Everything starts in the US, where an under-aged teenager, who really wants to go to Europe to follow the U2 concert, lies to her father, pretending she is going to Paris to visit a famous Museum.

Her father, who used to be a bodyguard, hesitates but the daughter neefs his agreement to go outside the country.

Finally he gives his "YES" and everyone is so excited !!

But the trip will not go as planned...

Once in Paris, someone at the airport suggests sharing a taxi "because in P aris, Taxis are so expensive". At this point, the story becomes a real nightmare ! 

The daughter is kidnapped by a gang involved in human trafficking. She just has time to call her father and to gve him some details about her kidnapper : tatoo, moon, star, beard...

The father has 96 hours to find his daughter or he will lose her forever.

Throughout the movie, the spectator is sharing the experience of the main character : anxiety, fear, violence...

It is a really good movie, talking about a hard subject - human trafficking with prostitution and drugs.

Kidnapping a foreign woman and obliging her to prostitue herself thanks to drugs isn't as far from reality because it happens everyday.

In my opinion, it was a really good thriller, one that i have been waiting for a long time.

A thriller that goes behind the scenes of a terrifying subject.

Raise the foot

Hye everybody,

I would like to talk about street danger !!!

We are all concerned about car accidents.
Every day we see a crash, or hear about it on the news !!!
The road is dangerous, we have to slow down and drive carrefully.




In this picture you can see the beautiful work of Saatchi and Saatchi in Sidney.
A monumental painting where we can read "DON'T SPEED" like a zebra jailed.
The inhabitants of sidney have been warned, they have to slow down if they don't want to end up in prison.

A grass car in the street !!

Everybody talking about "green washing"...!!!!

Today, ecology is becoming more and more important !! Every one wants to keep the planet clean for future generations.
So, in this way, a lot of car, oil, petrol, restoration, technology (...) brands are creating green marketing campaigns to have a better image. To show their motivation about respecting our planet !!!

Sony Australia has committed to offsetting all carbon emissions caused by their corporate travel. To celebrate this and their ongoing partnership with Landcare Australia, Saatchi & Saatchi Sydney created a grass car that was built from the ground up.

The car was parked around various public locations in Sydney to show the importance of being a responsible corporate citizen and to encourage other organisations to follow.

We can see in the pictures that people can participate in the grass car evolution (this action responsiblizes every one)

IKEA street marketing in Japan

IKEA Japan decided to promote the opening of a new store in Kobe. This store is situated on Port Island, an artificial island connected to the city by a monorail. Inspired by the patterns of the Finnish textile company Marimeko the furniture chain developed a creative concept to advertise the opening of this new store:

The train will look like this until May 6. This is quite long for an advert of this kind.... The train’s interior has also been embellished with IKEA products and a blog has been created to document the opening of the store.
When I see this campaign, I’m thinking about IKEA in New York when the brand decorated bus stops, phone booths and park benches to show that with its products you can create a homey feeling anywhere. !!!

La Vallée Village

Because the best shopping places are not necessarily in Paris, I would like to write about a fabulous place located just next to Disneyland Resort Paris, in Marne-la-Vallée.

This fabulous place is named “La Vallée Village” due to the fact that it is open to the sky with each store designed as a house.

First of all, this place is incredible because it is open 7 days a week and because it gathers more than 85 French and international brands in fashion and decoration, such as Antik Batik, Armani, Burberry, Cacharel, Calvin Klein, Céline, Christian Lacroix, Comptoir des Cotonniers, D&G, Diesel, Givenchy, Kenzo, Lamarthe, Lancel, Longchamp, Max Mara, Mexx, Paul Smith, Pepe Jeans, Polo Ralph Lauren, Sandro, Timberland, Tommy Hilfiger, Zadig & Voltaire… and so many others.

In “La Vallée Village” you can find clothes for women, men and children as well as travel goods, accessories, home design and jewellery.

Now the most interesting thing is of course the price…

The prices are reduced by a minimum of 33% compared to the price of the original collections. The question you may ask is: how is it possible? Actually, it is possible because in “La Vallée Village”, you will only find clothes from the previous collections. So if you are not too fashion to wear last year's collections, you will definitely appreciate this place.

Otherwise, you can still go to buy basics as they will never go out of fashion.

The little plus

Beginning May 5th, “La vallée village” will launch a personal stylist service. With this brand new service, you will have access to personal recommendations about what colour, what cut or what material fits you best. With this, you are sure to find the clothes that are perfect for you.

Vintage shopping

Today, I’ve decided to write about two second-hand clothing shops.

The first one is named "Vintage" and the funny thing about this shop is that on the top it is written « coiffeur » which means « Hairdresser ». It is quite unusual, but don’t worry it is definitely a second-hand clothing shop. At “Vintage”, you can find dresses at 10 euros, skirts and shirts at 5 euros. The prices are just incredible. There are also boots, bags, belts, jackets and coats. If you are in Paris, you must go in this shop, which is at rue des Rosiers in the Marais district.

The second shop, I want to write about is “Intox” a very nice second-hand clothing shop located at the 31 rue Saint-Denis. The staff crew is very welcoming. The prices are a bit expensive but they are reasonable. If you are looking for small handbags, boots, sunglasses or simply outfits with a vintage touch, this place is made for you. Besides, the racks and the shelves are well organised and all the articles are classified, which is quite rare in second-hand clothing shops !

A small religious object very appreciated: “O-mamori” or “Gofu”

These amulets are in most of the Shinto sanctuaries (Jinja). They are often bought as a present for a close relations. Each amulet has a specific role. It brings its holder luck in domains as varied as success on exams, fertility, birth, security on the road, health…

High-technology toilets!

Some models, called “washlet”, offer a multitude of functions clarified by icons (heat, jet, music, reader of DS card to listen your own music, blood pressure, body mass and other analyses which can even be sent by e-mail to your doctor!!!).

Pub Japon^^ Toilette enfants
envoyé par Prism

Supermarket vending machines

In big cities, there is one every 50 metres on average, or 1 distributor for every 23 inhabitants! Except for alcohol vending machines, vending machines are usable 24/7.
The distinctive feature of these machines? They offers a large variety of choices up to 15 different drinks! Some deliver bottles of warm tea or coffee! You can find various types of vending machine, those with fresh fruits and vegetables, magazine, alcohol or other drinks, rices, pastas, condoms or other more erotic objects...

Good manners in Japan!

In public there are things that must absolutely be avoided:
- Any contact with intimist connotation (such as to exchange a kiss!)
- Looking directly at someone, the demonstration of feelings
- Speaking loudly: be careful, the Japanese are very discreet and respectful of other people. For example, to speak loudly on public transport is frowned upon in Japan.
- If you wish to blow your nose, make it when you are alone! It is considered impolite to blow your nose in front of other people.

- The Japanese don’t shake hands or kiss each other in public, they practice the “oijigi”. “Oijigi” means to tilt the body towards your interlocutor. A man has to keep his arms along his legs and a woman should keep them in front of her.
The degree, the number and the duration of the tilt varies under the circumstances (age, social position).
The oijigi is used to thank, to apologize, to say "hello" as to part.
- It is prohibited to smoke in the street. Spaces have been created for smokers. Watch out! If you smoke in the street you will have to pay a fine!

The new Flunch's buzz

The 10th march, FLUCH launch a viral website “Zaccros of pleasure”. The concept is very simple because this site is composing by a five videos displayed over five weeks and a game.

Before the launch of the website, a teasing was used to create a buzz around the event. This teasing was composed of a animation who permit to manipulate a psychoanalyst. This character is sitting down in his office which contains elements on the concept (like information about the pathologies of these zaccros famous of pleasure).

Vidéos

A series of 5 videos is offered for create a dynamism of the site with the revelation of the illness of the patient and relation between Flunch and this illness.

The game

After viewing videos I don’t stick to the video’s concept but I wasn’t at the end of my surprises with the game. In effect, this game is composed only of one question concerning the first video.

To participate, it is necessary to register by giving its address mail and a password (it’s completely normal for this kind of game). The second step requests a form asking again for the mail receipt and for the password, the validation of the regulations and the choice between 3 gifts (obviously they can participate only for one of the presents at the same time).

The last step is the most amazing and the one who decided me to stop this game. In this stage, Fluch ask the internaut to give address mail of 4 friends to validate his inscription. This practise is dissociable and I think that I would not be alone in that case.

In conclusion I would like to say that this viral’s campaign isn’t complete to create a real interest for a public and techniques used should not be so incentive.

Welcome to the temple of vintage

If you are not afraid by overstuffed racks and if you don't mind searching to find the piece of outfit that will satisfy you, I am sure you will appreciate Mamie and Mamie Blue, two second-hand clothing shops located at the 73 and 69 rue de Rochechouard in the 9^th arrondissement of Paris.

In these stores, no luxury fashion brands, but great vintage clothes. Mamie is dedicated to clothes from the 30’s and 60’s and offers some accessories from the beginning of the XX° century. Mamie Blue is more a traditional second-hand clothes shop: the clothes are much more recent and there is a great collection for men.

Both these stores offer a wide range of clothes and it is often a bit difficult to sort through them. The prices are reasonable. You can find great dresses around 80€ and jackets around 40-50€. Of course, when you buy an exceptional piece of clothing, the prices are much more expensive.

The owners of these stores, Brigitte and Yannick, often work with costumiers and stylists and they offer services like relooking, costume rental, and tailor-made clothes.

The stores are open everyday except on Sunday. If you want to know more about Mamie and Mamie Blue, go to: http://www.mamie-vintage.com

PARIS

Paris, is a movie which focuses on a Parisian who is sick (having heart problems) and who is wondering if he will die or not. He was a dancer and regrets being a « normal sick human being». His health gives him new insights about Paris and about people he could meet.

The image of his death allows him to readapt and to find new value in his life, and the lives of others.

Across the movie we discover, obviously, the famous places of Paris and we can also realise that in big cities you can meet so many people without really paying attention to them…

All the protagonists in the movie don't know each other, but they always have something that links them: Paris !
At the end of the movie, Romain Duris says something really great ; Parisians are always grumpy and when you have good health, stop being mad and enjoy your life, enjoy Paris !

From my point of view, this movie could be a good credo of anyone’s' life: the most important thing is health, when you have it you can be happy and enjoy everything ! Your problems are nothing compared to being sick!
This movie is a good way to bring back some memories you might have of Paris…

The film’s director created a beautiful movie! I can't wait to see the next one!

The 5 inescapable accessories

The fashion…the fashion…the fashion…and especially the accessories !

Nakely, in skin, in feathers, in scales or in printed matted, accessories make a comeback in brass band to the most smart claws of the planet fashion. Bags and shoes decline in the infinity in more animal materials the some than the others ?
Details retro also have their place this season. Then to start a comeback in total fashion look, follow the tendancy !

Our Friends Animals !

Accessories are the reference element of every person trying to adopt a style which is appropriate for him. That we are a man or a woman the accessory remains the "must". Later we discover various types of accessories:
The " must have " that all the magazines advises us and that we see in all the advertisements and on our favorite stars.

Ex : The handbag Darel for this winter
sunglasses masks in Paris Hilton
We notice that even the men began adopting accessories in their way of life going of Ipod up to the handbag for man who appears more and more in our society.

The children also !
They indeed have many accessories to facilitate the life of the parents but what on what I want to put the finger is the access to the luxury for this generation which is not not only going to take advantage of the accessory but either to consider its value. Our friends animals are too the targets of our fashionable addiction. And so Chiouaoua became an accessory and swamps with the fashionable addiction you can buy dresses matched with your animal to go out together matched. Everybody keeps in head this expensive Paris Hilton, symbol of the fashionable addiction, walking with its dressed animal!
The fashion will not stop changing and adapting itself to the new tendencies and the ways of life and we we look forward to seeing what that is going to give!

STARS & BAD TASTE: RED CARTOON


Stars are sometimes, crazy, glamorous, funny or successful. But there is one thing completely forbidden according to me for a super star: to have bad taste

Just stop and think a minute, about all the people around the stars, who dedicate their lives to make them more attractive or less awful than they are, and you will agree to say it is a big big insult to all of those trying hard to look well, with less money, no stylist, no personal hairdresser, and no make-up artist.

You have also to consider that poor taste is an international illness.
Stars all around the world suffer from this plague and don’t seem to be in recovery. It is time for us to help them, to give them the opportunity to wake up and the necessary medicine to feel better and evolve in this vicious, sadic and cruel world that doesn’t spare that kind of mistake.

My method: a complete weekly check-up of our favourite stars; known for their very bad taste, and who seem to be lost and powerless.
My tool: a red flag in order to underline the damages
My solution: a comparison with a glamorous equivalent or some rescue advices.
My identity: must keep secret, call me - C -

Because you are worth it

*** C ***


MISSION N°1: SAVE BRITNEY SPEARS

She was so lucky!!!

“Early morning, she wakes up, knocks, knocks, knocks on the door. It’s time to make-up, perfect smile cause it’s you they all waiting. Isn’t she lovely, this Hollywood girl? She’s so lucky, she’s a star..”
So far away the time when the privileged and so cute Britney, could song this couplet. More far away the time when she was launching trends thanks to her hipsters jean which is become the “must have” of teenage girls all around the world.





Her separation with JT was the beginning of the end. Today Brit Brit is depressive, alcohol and drug addict. At 25, we could say that 2 is her favourite number: 2 weddings, divorces and 2 children. Britney drinks more and more, she offers notorious scoop to paparazzi…as she songs herself, Brit is become totally “crazy”

RED FLAG
We could have forgive all these mini-catastrophes, but little Brit goes to far. Everyday we discover a new vice
Fat Britney
Badly dressed Brit

Dirty Britney



Bald Britney





My 5 advices to Brut Brit
1st – A rapid and efficient diet
2cdly – A total peeling of her body & a thermal cure at Aix-en-Provence
3rd – A serious devising with her hairdresser
4th – The hiring of a real stylist/ If she pays well I will maybe accept
5th – A real and definitive withdrawal cure

Good Luck Britney…Keep’N !

*** C ***


MISSION N°2: CONDUCE EVE ANGELI TO RENOUNCE

Dirty, nasty, trashy Eve
“Laisse moi un peu de toi…” please Eve, do not. Keep everything, I don’t want a souvenir.
Bring to light thanks to the show « Graines de star » in 1999, Eve Angeli was looking like a baby girl, clumsy and with no personality.

At 25, she still the same but now, everybody knows that she is also stupid, know for her “Evangelisme” and that she has a very, very bad taste.

RED FLAG
In 2007, she has offer a festival of getups more and more farcical.
We discover..

Eve naked

Eve the porn star

Eve the porn star

Eve pseudo glamorous

My 5 advices to Eve
1st – Please go back to your original hair color
2cdly – Find a real job
3rd – Stop talking
4th – Contact Rocco Sifredi, together you could become the new superstar porn-couple
5th – Think to all these little girls who wish to become famous singer..don’t break their dreams !!!

Good luck Eve…Keep’N

*** C ***

The internauts, new music producers

Still looking for a new business model, today trends on music industry are on the community labels.

Internauts take the place of major record labels and become producers.

Spidart, No major Musik, My major Company are these new kind of label which allow internauts to invest on a band after they have listened the album.

If the internaut is interested by the band, he has to pay between 10 and 20 €. The album can see the day if 70 000 euros are collected. In this case, 30% of the revenue is given back to this new producers. I think this is enough to motivate internauts to promote « their band » around them.

This is an interesting way to apply Web 2.0 to music industry but what happens if I invest in a band or an artist and the 70 000 euros aren’t collected ?

…To be continued

People's Choice Awards : results !

American audiency has chosen ! Discover the series and the actors who obtained most votes, during the 34th ceremony of the People Choice Awards...




Favourite actress
This year, Katherine Heigl who interpretes Izzie Steven in Grey’s Anatomy, has obtained most vote of the public.

Favourite actor
Patrick Dempsey continues to conquer the heart of the Americans ! As the last year, the actor who plays « the Doctor Mamour » in Grey’s Anatomy is the favourite comedian of series.


Favourite dramatic series
In 2006, Americans had voted for Grey Anatomy... In 2007, their favourite dramatic series is also a medical series... But of another kind! Dr House is the big winner of this category.

Favourite funny series
« Two and a half men» is certainly the funniest series of the American public. In 2006 and 2007, the series of Charlie Sheen have won the same reward.

New favourite dramatic series
This year, the new series which has received the honors of the public is « Moonlight ». This series speaks about the adventures of a vampire detective.

“Depot-vente de Paris”

Depot-Vente de Paris are two discount stores dedicated to luxury brands.
One is located in the 16th district of Paris at rue de la Tour and the other one is situated in the 17th district at rue de Courcelles. These two discount stores offer a great selection of very famous luxury brands such as Chanel, Dior, Vuitton, Armani, Chloé, Burberry, Gucci, Hermès and Cartier.

You can find clothes for men and women, accessorizes such as handbags, shoes, belts, sunglasses, jewellery and even pieces of decoration.

Compared to Reciproque, a discount store I talked about previously, these stores do not have a wide range of clothes and accessorizes, and the choice is very limited. Besides, most of the clothes are a bit old fashioned.

Another negative thing about these two discount stores is that some pieces of clothes are really too expensive for second hand clothes and others are a little bit damaged.

They are soon opening a shop online. If you want find further information about their online shop, just go on their website. http://www.depot-vente-paris.fr/

stop smoking

Since the 1st of January, smoking in public place is forbidden in all the country.
It's the end of the traditional french coffee/cigarette break in the little Pub, now if you want to stop smoking, you have to go outdoor and you have to support the coldness of the winter.

But if we thinks a little bit… there is different interesting factors at the beginning of this new year :

1st: how many people claim every year at the 31 of December "THIS YEAR I STOP SMOKING" and the next day you can see them smoking at the coffee.

2nd: this year again, we have seen people claiming "THIS YEAR I STOP SMOKING"
And the next day you wont see them smoking at the coffee, but in the street under the rain, because now , it's forbidden.

There is two factors to decide the smokers to start…..stopping, and of course there is two factors for the pharmaceutical industry to start….helping.

Usually this industry, don't talk too much to the consumer, but this year, the opportunity was too nice.

So Pfizer or GSK decide to invest a lot of money in BtoC advertising: TV, street marketing, Event websites, online videos etc …Which is a real innovation.






The claim "C'est le moment ou jamais pour en finir avec la cigarette" is very realistic, of course it's the moment, because it's the beginning of the year and now you must smoking under the rain, of course this year you take good resolution.

How can be so masochist to continue smoking….?

Into the Wild

Is a movie realised by Sean Penn, the next president of the Cannes Film festival, which for two hours, completely hypnotises the spectator.

The director took his inspiration from a real story, a young man who has got everything, who studies hard to get a great job and who decides to give it all up.

Once he gets his diploma, which means he could have a really good position and earn a lot of money…he decides to leave his family, friends, future job, his values and go some place he doesn’t know.
He decides to unite with nature – to go back to the essence of life.

Throughout the movie, we discover some wonderful landscapes from the Grand Canyon to
Alaska, and the spectator feels as if they are travelling too, alongside the main character…

This young man meets many people and one year later, he decides to go back to the civilized world…But unfortunately he eats a non-edible plant and dies.

It was a really beautiful movie. Even if two hours is very long, the spectator isn’t bored because of the wonderful landscapes that trigger the senses.

With this movie, we realize that beyond our day-to-day life, in rich, industrialized countries, there are so many beautiful, natural things to discover.

The end of the movie is quite sad:

On the one hand the protagonist dies and this presents a real issue: nature is beautiful and nice but it can also be a danger, so should we stay in the civilized word?
And on the other hand, to come back to reality and to see that our life is so material, that we are deluding ourselves, it can all be a bit depressing!

Didine: a boring movie!

"Didine" is a weird movie. I think that the story is flop, not really interesting. The preview promised something great but I was really disappointed.

It talks about the life of an ordinary woman who visibly hasn't a very exciting life. After various events including the attempted suicide of her best friend, this principal character begins to change. She stumbles upon an association which help seniors called "La main tendue" and decides to integrate it. This opportunity allows her to meet and discover various characters: some astonishing seniors and their circle, lovely members of the association… All these people change Didine's way of life and she finally falls in love with the nephew of a very unpleasant senior.

It began pretty well and I would have preferred that the movie ends at this moment, but unfortunately, the director has decided otherwise ... Too bad!!!Thus Muriel, Didine's best friend, commits suicide. The sweet and soulful movie became sad and morbid. Didine cuckolds the man she really loves without explanation. The end is long, cumbersome and very disappointing.

To be honest, after the first hour, I was bored. However, the actors play very well but it isn’t sufficient. The story is strange. For me, there is a lack of action. I think you can wait for this movie to come out on DVD or even television.

La guerre selon Charlie Wilson (CharlieWilson's War)

“La guerre selon Charlie Wilson” is a movie talking about the response of American policy during the war in Afghanistan in 80’s. The director, Mike Nichols, wants to show how one man (Charlie Wilson), the delegate of the Second District of Texas, is changing his way of management, by being totally dedicated to a major cause: helping Afghans to fight against the URSS.

At the beginning of this movie, we immediately understand that the principal character (played by Tom Hanks) is a real seducer and a “bon vivant”. His way of managing policy is short on credibility and a little bit careless. In fact, the first “plan” focuses on his negligent behaviour, using hard drugs in middle of a Jacuzzi accompanied by beautiful women...
But further on in the movie, this man is becoming different. Tom Hanks is absolutely perfect in this role, we can really feel his emotions. One of his many mistresses suggests that he go to Afghanistan, to see the disastrous and awful situation the population faces there. Charlie Wilson becomes totally shocked and at this moment, everything is going to change for him. Then, we understand that with a lot of will and some good allies, you can do anything.

I think that this movie is really interesting but you need time to focus on it. It’s a complex and difficult story that is handled well. In my opinion, the subject is a smart choice and the actors are really good in their roles, especially Philip Seymour Hoffman (Avrakotos). Every appearance of this character is funny. I really had a good time during this movie. I really love movies which talk about History and furthermore, this one makes you think.

Superstitions in Japan

Avoid the number 4: The pronunciation of this number in Japanese is the same as the pronunciation of the word “death” (shi). So, it is not recommended to offer a gift composed of 4 elements.
- Avoid the number 9: The pronunciation of this number in Japanese is the same that the pronunciation of the word suffering (kyu). Therefore, you won’t “normally” find room number 9 in hospitals.
- Don’t stick your chopsticks into your rice. This act directly refers to a Buddhist funeral ritual. Indeed, during these formalities, they place an offering of rice, with chopsticks planted in the bowl, near the altar.
- When you walk near a cemetery, you must protect your thumbs. Thumbs represent your parents. By hiding them, you protect them from death (especially for children).
- It is said that if you cut your nails in the evening, you won’t be with your parents when they will die.
- You will be transformed into a cow if you lie down just after eating!

The Japanese subway

It is particularly developed and of high quality. The train is the most accessible and practical means of transport in Japan. Before your departure, you can acquire a "Japan Rail Pass" from your travel agency, allowing unlimited displacements.

The subway is fast and punctual, with helpful agents but not easy to use.
Japanese people are used to lining up before entering into a wagon. This courtesy however has a tendency to disappear during peak hours!
Most striking is the cleanness of trains and stations. It is very different from the Parisian subway. On the other hand, the Japanese subway’s cleanness, the comfort and convenience explain the high cost of tickets.

That's useful to know :
- Always keep a map with you, because the subway map isn’t always written in Roman letters.
If you don’t understand anything, you can take the least expensive ticket, then regularize it at the counter as you exit, without penalty.
- At peak hours, some carriages are reserved for women to avoid unwanted promiscuity, especially wandering hands!
- Transport in Japan can serve as an example. Its effective, fast and clean. A problem on the line – in five minutes it is repaired! Just for that, you’ll be sad to come back to France!!!
- On some lines, there are people whose job it is to push passengers into subway cars during peak hours, so that the subway is not delayed, a phobia for Japanese people !
Advertising campaigns make users sensitive to this problem and encourage them to make "Zurekin" that is to use transport outside peak hours.

Pousseurs dans le métro au Japon
envoyé par yom_

People's Choice Awards : results !

American audiency has chosen ! Discover the series and the actors who obtained most votes, during the 34th ceremony of the People Choice Awards...






Favourite actress
This year, Katherine Heigl who interpretes Izzie Steven in Grey’s Anatomy, has obtained most vote of the public.

Favourite actor
Patrick Dempsey continues to conquer the heart of the Americans ! As the last year, the actor who plays « the Doctor Mamour » in Grey’s Anatomy is the favourite comedian of series.


Favourite dramatic series
In 2006, Americans had voted for Grey Anatomy... In 2007, their favourite dramatic series is also a medical series... But of another kind! Dr House is the big winner of this category.

Favourite funny series
« Two and a half men» is certainly the funniest series of the American public. In 2006 and 2007, the series of Charlie Sheen have won the same reward.

New favourite dramatic series
This year, the new series which has received the honors of the public is « Moonlight ». This series speaks about the adventures of a vampire detective.

They come back

Carrie and her friend Miranda, Samantha and Charlotte prepare actively their reunion.

Plan nothing on May 30th, 2008 ! This day arrive on the French screens the adaptation of the famous series Sex and the City. This movie is filming since in the middle of September with Michael Patric King as director. Many photos and rumours circulate on Internet… The truth on the story will be revealed only on May 30th, 2008 ! In the meantime come to discover the American poster of the film.

Strike of the US scriptwriters

It is a disaster besides the Atlantic Ocean ! Scriptwriters of cinema and television strike since November 5th. American series are in danger...

The anger of the scriptwriters and negotiations failure start to disturb the viewer. This movement can prolonge during several weeks or several months again. The consequences are dramatic : the third season of « Prison Break » has stoped in the thirteenth episode (instead of twenty) and the second season of "Heroes" count only 9 episodes. Many other successful series are victims of scriptwriters revolt. This strike also means the probably death of new series which had no necessary time to generate audience (Example : "Cavemen").

SOME NEWS OF MADONNA

The Madonna – Live Nation Deal

It’s official.
Madonna is leaving Warner Music Group in favor of Live Nation in a long rumored landmark deal said to be worth $ 120 millions.
Madonna would receive a mix of cash and stock and give Live Nation the rights to sell three studio albums, promote concert tours, sell merchandise and license her name.

The Live Nation deal is similar to recent pacts in which recording artists create partnerships that share in music and concert ticket revenue.
Warner Music Group only makes money from Madonna's recorded music sales.

It would be the first entry into recorded music for Live Nation, the world's largest concert promoter. Intriguingly, Madonna would be the first of her early '80s superstar peers to step outside the label system to continue making recordings.
For artists, it’s good news, as it only adds to the ever-growing number of ways in which they can make a living, whether via the traditional recording labels, live events companies such as Live Nation, or even by going direct, like Radiohead.

A second christmas for children

DouKaDou is a discount store dedicated to baby and children clothes.

Located in the 17^th district of Paris, at rue de Tocqueville, Doukadou sells cuddly toys, clothes, and accessorizes for kids from 0 to 12 years.

This space offers a great selection of luxury brands such as Armani, Chloé, Burberry, ELLE, Timberland, Eden Park, IKKS, Lili gaufrette, Oscar et Valentine, DKNY, IDMG, Hello Kitty,
Red Castle, Noukie's, Kaloo, Dimpel...

Until the 16 of February 2008, DouKaDou offers a discount from -30% to -50% on all the collections Autumn and Winter 2008. Besides, if you buy three articles, you get a more 10% discount off on all your purchases.

If you are interested by this store, you can find further information on their website.
http://www.doukadou.com/

NEW SALES FIGURE

Hi fans of music!
For my part, I will try to inform you about what’s new in music, especially from a marketing point of view.

Radiohead generated a firestorm of publicity when it announced that it was making its new album, In Rainbows, available from October 10th , for download at whatever price fans were willing to pay, starting from 0.1 cent!

Everyone could fix his price and download the album, in MP3 format, 160k/s, without DRM. A special luxury edition box was also sold on the website (available from the 4th of December).The album will come out the 31st of December.
For many years, Radiohead has outmanoeuvered marketing and already experimented within the music industry. From anti-videoclips to charity messages, they were able to set their vision of a popular music band, playing with the communication codes to better serve their views.
Today they do it again with the sale of their latest album, In Rainbows.
Within the debate between major labels and illegal downloads, Radiohead offers another smart direction, based on their fans’ loyalty. A totally new approach, especially knowing it’s probable this album will never come out, the band having broken every contractual relationship they never had with a label.
It is an interesting approach for the music business model, and for what users think is a fair pricing.

What is the subject everybody is interesting in ???

what is the subject everybody is interested in ???
In our society to be healthy is a priority,there is a cult of the healthy life and a big fear of illness, but what happen when you get sick ? I mean really sick.The first reaction is to talk about your disease with your friends, your famillly, but can they really understand what you live everyday ?
on the other hand, the social network website are growing every day, creating new ideas on the web.
A few start up such as Gencash propose the first social network, where the principal subject is your disease, on this website you can meet people who have the same problems and symptomes as you.The major goal is to break the loneliness and to help sick people to exchange feelings and information about their everyday problems.This website only exist in the USA, and their business plan are not found.
But we can think that is a good opportuniy for the pharmaceutical industry adds (legislation alow them to make advertising on drugs in USA).

don't drink and drive !!

Three weeks ago in a London station...
In order to show the isolating consequences of being caught drunk driving . Leo Burnett London trapped an actual convicted drunk driver under a giant upturned pint glass.

The pint glass toured city centres across the country, receiving much coverage in the national press and on national television.

I think the campaign could have a good impact on people.
The visual shows that we are manipulated by alcohol, and not the way around. We are not stronger than alcohol, we could lose more than win when we drink beer.People drink to be happy to feel free, but in fact we become a prisoner to alcohol.

Kinder's birthday

The brand Kinder celebrate its thirty years of existence through an online campaign. This viral operation lays on the axis of the "smile" and the symbolic signature on the produced packaging: the smiling angelic face of the small fair-haired man.

The principal question is the credibility of a ferro's brand (Kinder) on this subject (the smile) because this creative positionwas already occupied by the dental brands such as ...


Kinder set up a game around a participate process : a competition photo. Moroever, the aim of this game for the target is to voting for " the most beautiful smile " and so allowing the winner to be the new effigy of the mark on products.

Finally, this campaign isn't original in the subject but this type of process permite to create a buzz and a visibility.