don't drink and drive !!

Three weeks ago in a London station...
In order to show the isolating consequences of being caught drunk driving . Leo Burnett London trapped an actual convicted drunk driver under a giant upturned pint glass.

The pint glass toured city centres across the country, receiving much coverage in the national press and on national television.

I think the campaign could have a good impact on people.
The visual shows that we are manipulated by alcohol, and not the way around. We are not stronger than alcohol, we could lose more than win when we drink beer.People drink to be happy to feel free, but in fact we become a prisoner to alcohol.