The last Eurostar's buzz

After the funny advertising "Got to london for a head-butt" :

Eurostar lanch a new online ad composed by a un web site : The YPE

The YPE (Your Personnal Experts) idea is a descovery oh the "New London" in the fault of 4 people. Each experts possess a specificity but their common point is to be in London and to expose their own vision of London.

The aim is common but not easy to reach is to revitalize the travel in train Paris/Londres. In this web site, a link permite to go in the official Eurostar site this is the most important aim). Moroever, if you want to participate of this buzz, you should to give your email and/or invite your friends. This process is a good means to enrich the data base (the list of email is optin and very interesting for Eurostar).

The video device of the web site show 4 experts and a "London web TV" compose of 8 movies coming to enrich the contents of the buzz and especially the interest of the concept. For example, a new character come in to play "froggy julie". This character have to aim to verify in London the truthfulness of the comments held on English. This funny video permite to share the buzz between the internauts and this process contribute to viral phenomenon.

The share device is the possibility of asking questions at london experts of London. After, one of experts could to answer with a video. Eurostar saves right to choose the most appropriate questions.

In my opinion, the best idea in this site is the possibility to use Google map for spot the favourite places of each experts.

Source : http://www.newlondon.fr/#/home