NEW SALES FIGURE

Hi fans of music!
For my part, I will try to inform you about what’s new in music, especially from a marketing point of view.

Radiohead generated a firestorm of publicity when it announced that it was making its new album, In Rainbows, available from October 10th , for download at whatever price fans were willing to pay, starting from 0.1 cent!

Everyone could fix his price and download the album, in MP3 format, 160k/s, without DRM. A special luxury edition box was also sold on the website (available from the 4th of December).The album will come out the 31st of December.
For many years, Radiohead has outmanoeuvered marketing and already experimented within the music industry. From anti-videoclips to charity messages, they were able to set their vision of a popular music band, playing with the communication codes to better serve their views.
Today they do it again with the sale of their latest album, In Rainbows.
Within the debate between major labels and illegal downloads, Radiohead offers another smart direction, based on their fans’ loyalty. A totally new approach, especially knowing it’s probable this album will never come out, the band having broken every contractual relationship they never had with a label.
It is an interesting approach for the music business model, and for what users think is a fair pricing.