stop smoking

Since the 1st of January, smoking in public place is forbidden in all the country.
It's the end of the traditional french coffee/cigarette break in the little Pub, now if you want to stop smoking, you have to go outdoor and you have to support the coldness of the winter.

But if we thinks a little bit… there is different interesting factors at the beginning of this new year :

1st: how many people claim every year at the 31 of December "THIS YEAR I STOP SMOKING" and the next day you can see them smoking at the coffee.

2nd: this year again, we have seen people claiming "THIS YEAR I STOP SMOKING"
And the next day you wont see them smoking at the coffee, but in the street under the rain, because now , it's forbidden.

There is two factors to decide the smokers to start…..stopping, and of course there is two factors for the pharmaceutical industry to start….helping.

Usually this industry, don't talk too much to the consumer, but this year, the opportunity was too nice.

So Pfizer or GSK decide to invest a lot of money in BtoC advertising: TV, street marketing, Event websites, online videos etc …Which is a real innovation.






The claim "C'est le moment ou jamais pour en finir avec la cigarette" is very realistic, of course it's the moment, because it's the beginning of the year and now you must smoking under the rain, of course this year you take good resolution.

How can be so masochist to continue smoking….?