dimanche 16 mars 2008

A small religious object very appreciated: “O-mamori” or “Gofu”


These amulets are in most of the Shinto sanctuaries (Jinja). They are often bought as a present for a close relations. Each amulet has a specific role. It brings its holder luck in domains as varied as success on exams, fertility, birth, security on the road, health…

High-technology toilets!


Some models, called “washlet”, offer a multitude of functions clarified by icons (heat, jet, music, reader of DS card to listen your own music, blood pressure, body mass and other analyses which can even be sent by e-mail to your doctor!!!).

Supermarket vending machines

In big cities, there is one every 50 metres on average, or 1 distributor for every 23 inhabitants! Except for alcohol vending machines, vending machines are usable 24/7.
The distinctive feature of these machines? They offers a large variety of choices up to 15 different drinks! Some deliver bottles of warm tea or coffee! You can find various types of vending machine, those with fresh fruits and vegetables, magazine, alcohol or other drinks, rices, pastas, condoms or other more erotic objects...

Good manners in Japan!

In public there are things that must absolutely be avoided:
- Any contact with intimist connotation (such as to exchange a kiss!)
- Looking directly at someone, the demonstration of feelings
- Speaking loudly: be careful, the Japanese are very discreet and respectful of other people. For example, to speak loudly on public transport is frowned upon in Japan.
- If you wish to blow your nose, make it when you are alone! It is considered impolite to blow your nose in front of other people.

- The Japanese don’t shake hands or kiss each other in public, they practice the “oijigi”. “Oijigi” means to tilt the body towards your interlocutor. A man has to keep his arms along his legs and a woman should keep them in front of her.
The degree, the number and the duration of the tilt varies under the circumstances (age, social position).
The oijigi is used to thank, to apologize, to say "hello" as to part.
- It is prohibited to smoke in the street. Spaces have been created for smokers. Watch out! If you smoke in the street you will have to pay a fine!

vendredi 14 mars 2008

The new Flunch's buzz

The 10th march, FLUCH launch a viral website “Zaccros of pleasure”. The concept is very simple because this site is composing by a five videos displayed over five weeks and a game.

Before the launch of the website, a teasing was used to create a buzz around the event. This teasing was composed of a animation who permit to manipulate a psychoanalyst. This character is sitting down in his office which contains elements on the concept (like information about the pathologies of these zaccros famous of pleasure).

Vidéos

A series of 5 videos is offered for create a dynamism of the site with the revelation of the illness of the patient and relation between Flunch and this illness.

The game

After viewing videos I don’t stick to the video’s concept but I wasn’t at the end of my surprises with the game. In effect, this game is composed only of one question concerning the first video.

To participate, it is necessary to register by giving its address mail and a password (it’s completely normal for this kind of game). The second step requests a form asking again for the mail receipt and for the password, the validation of the regulations and the choice between 3 gifts (obviously they can participate only for one of the presents at the same time).

The last step is the most amazing and the one who decided me to stop this game. In this stage, Fluch ask the internaut to give address mail of 4 friends to validate his inscription. This practise is dissociable and I think that I would not be alone in that case.

In conclusion I would like to say that this viral’s campaign isn’t complete to create a real interest for a public and techniques used should not be so incentive.

Welcome to the temple of vintage


If you are not afraid by overstuffed racks and if you don't mind searching to find the piece of outfit that will satisfy you, I am sure you will appreciate Mamie and Mamie Blue, two second-hand clothing shops located at the 73 and 69 rue de Rochechouard in the 9th arrondissement of Paris.

In these stores, no luxury fashion brands, but great vintage clothes. Mamie is dedicated to clothes from the 30’s and 60’s and offers some accessories from the beginning of the XX° century. Mamie Blue is more a traditional second-hand clothes shop: the clothes are much more recent and there is a great collection for men.

Both these stores offer a wide range of clothes and it is often a bit difficult to sort through them. The prices are reasonable. You can find great dresses around 80€ and jackets around 40-50€. Of course, when you buy an exceptional piece of clothing, the prices are much more expensive.

The owners of these stores, Brigitte and Yannick, often work with costumiers and stylists and they offer services like relooking, costume rental, and tailor-made clothes.

The stores are open everyday except on Sunday. If you want to know more about Mamie and Mamie Blue, go to: http://www.mamie-vintage.com