The new Flunch's buzz

The 10th march, FLUCH launch a viral website “Zaccros of pleasure”. The concept is very simple because this site is composing by a five videos displayed over five weeks and a game.

Before the launch of the website, a teasing was used to create a buzz around the event. This teasing was composed of a animation who permit to manipulate a psychoanalyst. This character is sitting down in his office which contains elements on the concept (like information about the pathologies of these zaccros famous of pleasure).

Vidéos

A series of 5 videos is offered for create a dynamism of the site with the revelation of the illness of the patient and relation between Flunch and this illness.

The game

After viewing videos I don’t stick to the video’s concept but I wasn’t at the end of my surprises with the game. In effect, this game is composed only of one question concerning the first video.

To participate, it is necessary to register by giving its address mail and a password (it’s completely normal for this kind of game). The second step requests a form asking again for the mail receipt and for the password, the validation of the regulations and the choice between 3 gifts (obviously they can participate only for one of the presents at the same time).

The last step is the most amazing and the one who decided me to stop this game. In this stage, Fluch ask the internaut to give address mail of 4 friends to validate his inscription. This practise is dissociable and I think that I would not be alone in that case.

In conclusion I would like to say that this viral’s campaign isn’t complete to create a real interest for a public and techniques used should not be so incentive.