A grass car in the street !!

Everybody talking about "green washing"...!!!!

Today, ecology is becoming more and more important !! Every one wants to keep the planet clean for future generations.
So, in this way, a lot of car, oil, petrol, restoration, technology (...) brands are creating green marketing campaigns to have a better image. To show their motivation about respecting our planet !!!

Sony Australia has committed to offsetting all carbon emissions caused by their corporate travel. To celebrate this and their ongoing partnership with Landcare Australia, Saatchi & Saatchi Sydney created a grass car that was built from the ground up.

The car was parked around various public locations in Sydney to show the importance of being a responsible corporate citizen and to encourage other organisations to follow.

We can see in the pictures that people can participate in the grass car evolution (this action responsiblizes every one)