I like Sushi :-)

Today, I want to have some sushis for my lunch.

So I'm going to talk about an ambiant marketing campaign in several sushi restaurants in London for Japan Airlines.

In each restaurant, you can pick up both sushi and little suitcases (with the price for a flight to Japan written on the labels).

A creative way of getting a message across; without disturbing the given restaurant’s clients in any way!
Why not take a little trip to Japan... maybe you can fit it in between two sushi dinners!

The claim is clear, simple, and atractive.

You like eating sushi?? You'll like eating sushi in Japan with Japan airlines even better.


So now, my real sushi lunch is waiting for me... ;-)