IKEA street marketing in Japan

IKEA Japan decided to promote the opening of a new store in Kobe. This store is situated on Port Island, an artificial island connected to the city by a monorail. Inspired by the patterns of the Finnish textile company Marimeko the furniture chain developed a creative concept to advertise the opening of this new store:

The train will look like this until May 6. This is quite long for an advert of this kind.... The train’s interior has also been embellished with IKEA products and a blog has been created to document the opening of the store.
When I see this campaign, I’m thinking about IKEA in New York when the brand decorated bus stops, phone booths and park benches to show that with its products you can create a homey feeling anywhere. !!!