jeudi 12 juin 2008

REM release new album on Facebook and MySpace



After Radiohead who allowed fans to decide how much they were prepared to pay for their new album “In Rainbows”, REM debute “Accelerate” across the web too.


Rem are to share their new album on social-networking sites a week before its official release in shops.
The album, Accelerate, will be available for streaming through the I Like application. I Like users will be able to listen the complete album and embed the album on their Facebook, MySpace and Bebo social-networking profile pages.
Other innovation for the group, they invite fans to create their own music video for the album’s first single “Supernatural”.
The music landscape has changed!

Accelerate will be the 14th studio album in a career of two decades for my favourite band.
And their decision to stream the album online first before its physical release is another example of music companies and bands embracing a new digital landscape.
Like Michael Stipe (REM’s lead singer) said about new technologies: “ I think you can either go with it or sit back and watch it happen. I would rather be out on the field than in bleachers”.

There’s an interesting battle between Facebook proper and I Like over will be the mainstay of music on the social utility. To follow...

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